Close Up Impossible KissAdvertising
To prove that there is no impossible kiss, we celebrate the day of the kiss doing the most unlikely kisses happen in pop culture.
With the collaboration of renowned illustrators, we’ve created a series of posters joining characters that no one ever imagined kissing. And inspired Close Up fans to tell their stories of impossible kisses, tagging someone who would like to kiss a lot of time there. The result? We were the campaign with the highest engagement rate in twitter history. And the real story of Helder and Izabella also turned in a beautiful poster illustrated by Daniel Semanas.
Client: Unilever Close Up
Agency: F.biz (WPP Company)
CCO: Guilherme Jahara
Creative Directors: Bruno Costa, Antônio Nogueira
Copies: Laura Azevedo
Art Director: Bruno Couto, Victor Leão
Art Assistant: Ivan Motta
Videocase and Motion: Wesley Martins Silva
Illustration: Estúdio Opala Rosa-Choque, Daniel Semanas, Márcio Moreno, Luan Brombim, Matheus Costa