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O ritual do chega junto Close Up

I D E A

To promote the 12h of duration feature of the new Unilever dental paste Close Up Ação Profunda (Deep Action) we’ve created a video that shows the human behavior at the nightclub, but with the eyes (and loc off) from an National Geographic documentary. So, this way, we’ve captivate our target and invited them to free their animal instinct without fear. 

M A K I N G    O F F

T Y P E    S T U D I E S

Agency: F.biz
Advertiser: Unilever Closeup
Title: O ritual do chega junto
Product: Closeup Ação Profunda
CCO:  Guilherme Jahara
Creative Director: Antonio Nogueira | Bruno Costa | Fábio Astolpho 
Art Director: Victor Leão | Ivan Motta
Copy: Laura Azevedo | Sérgio Nakano
Production: Conspiração
Executive Producer: Renata Brandão
Director: Fred Ouro Preto
RTVC: Teteu Savioli | Iara Demartini | Anna Ferraz
Music: Antfood
Audio: Antfood
Finishing: Conspiração
Strategy: Fernando Diniz | Guilherme Sampaio | Caio Queiroz | Mariane Rodrigues
Content: Renata Longhi | Renato Santolíquido | Felipe Zylbersztajn
Media: Daniel Spinelli| Luciana Prado| Junior Freitas| Daniela Barbiere| Vinicius Tieppo| Daisy Kohler | Mariana Godoy
BI: Laércio Pires | Viviane Nunes | Fabiana Albanese | Danilo Azevedo | Bruno Stocco
Plataform:   Lívia Rizzuto | Nádia Araújo
Project Manager: Cristina Samelli | Talita Hirahata | Felipe Capalbo | Carolina Mader | Jéssica Duarte
Account: Cristiani Palhares | Gabriela Almeida | Mariana Corrales | Aline Carrijo
Client: Eduardo Campanella| Diego Moreira| Nicole Gobara| Karina Lee| Stefanie Serson

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