Jardim Vertical by Absolut.Advertising
T H E C A S E S T U D Y
To materialize the ABSOLUT’s concept “Transform Today” we’ve created a piece that have changed one of the most abandoned and noisy areas of the city. To do this we invited students from Escola São Paulo to act in partnership with the collective Movimento 90º (well-known as makers of eco-urban interventions). As result ABSOLUT has built the first Vertical Garden in a building wall in Latin America.
T H E D O C
Client: Pernod Ricard
Agency: F.biz (WPP Company)
Creative Executive Director: Bruno Costa
Copies: Laura Azevedo, Sérgio Nakano, Marcelo Santos.
Art Directors: Victor Leão, Wenis Bonilha, Luci Hidaka.
Videocase: Wesley Silva