I D E A
To share the usual promo “2×1 dinner” of the restaurant’s chain CLUB VIPS, we’ve adopted a concept of “convenience couples”, which plays with the truth that people do everything to win discounts and benefits like this promo, include dinner with an improvised friend.
S O C I A L M E D I A
To amplificate the campaign in social media and engage with the audience, we’ve recorded short videos of the three couples and dubbed over with funny voices, inviting people to share their ideas to make a new dubbing.
R E S U L T S
A bunch of happy dinners all over Spain, the campaign was noticed by major news channels, including had a special support of the sexual diversity community.