Coca-Cola Music Experience is a brand project for teenagers. Every year, concerts are held with the most relevant artists for this audience in a successful branded content model.That year, for the first time in 11 years, Coca-Cola presented these concerts in a festival style and held the event in 2 days of presentations with various artists. We were invited to conceptualize and develop all communication pieces to promote the festival. Including a music video starring the main artists of the event.
The festival takes place in September, however the communication on the brand’s channels is made throughout the year without interruption. Thus, in order to sustain the visual unity of all communication, we produced a photo shooting emulating situations of a typical music festival and also different times of the year in inspiring situations for the target audience.