To promote CLUP VIPS’ traditional offer ‘2×1 dinner’, we’ve introduced a concept of ‘convenience couples’, which plays with the universal truth that people accept anything to win discounts and benefits like in this promo. This also includes to share a dinner with an ‘unexpected’ friend.
Drag
To amplify the campaign in social media and engage with the audience, we’ve recorded a few short videos of our unexpected couples and dubbed over with funny voices, inviting people to participate sharing their ideas to create new awesome dubbings.
